Learn how to run pinterest outreach strategy for to drive real traffic and sales.

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You run Pinterest outreach by consistently sharing valuable content, collaborating with others, and actively engaging with the community. It’s not about blasting promotional links. 

It’s about becoming a helpful part of a visual discovery platform where 85% of weekly users have made a purchase based on what they see. This method taps into a audience actively looking for ideas, with 96% of their searches being unbranded. 

The goal is to position your brand as the answer to their search. If you want to turn Pinterest views into measurable results, the following guide breaks down the exact process. Keep reading to learn how to Run pinterest outreach strategy

Key Takeaways

• Consistent, valuable pinning builds trust and reach over time.
• Community collaboration multiplies your content’s visibility.
• Keyword optimization is essential for being found by searchers.

Setting Up Your Pinterest Business Foundation

The first step is making sure your foundation is solid. You need a Pinterest business account. This unlocks analytics and features like rich pins, which automatically pull in product details like pricing and availability directly from your website. 

Your profile is your first impression. Fill your bio with keywords that describe what you do. Think about what someone would type into the search bar to find you. “Modern home decor ideas” or “easy weeknight dinner recipes” are good examples. This simple optimization helps Pinterest understand who you are and who to show your content to.

Creating a Consistent Pinning Schedule

You must create a steady stream of content. The platform rewards consistency. A good goal is to pin between 15 and 30 times per day. This doesn’t mean creating 30 new images from scratch every single day. It means sharing a mix of new Pins and re-pinning relevant content from others. 

Spacing these pins out every few hours keeps your profile active throughout the day. 

Trying to do this manually is difficult. This is where scheduling tools become essential, especially if you’re managing multiple Pinterest campaigns. They allow you to plan a week or a month of content in one sitting.

Designing Pins That Stop the Scroll

Visual appeal is everything on Pinterest. Your Pins need to be instantly captivating. The platform is mobile-first, so design for the small screen. Text overlay can be helpful, but keep it concise and easy to read at a glance. Think of your Pin as a mini-billboard that needs to communicate its value quickly.

Even a simple animated graphic can boost engagement. The goal is to stop someone from scrolling past. Your content should answer a question, solve a problem, or inspire an idea immediately. Evergreen content, which remains relevant for long periods, is particularly valuable as it can drive traffic for months or even years for how to run pinterest outreach strategy.

• Mix Your Content: Follow an 80/20 rule. 80% of your pins should be inspirational, educational, or entertaining. Only 20% should be directly promotional.
• Embrace Video: Video Pins are powerful, generating over a billion daily views. A short, looping video showing a product in use or a recipe being made can be highly engaging.
• Design for Mobile: Most users are on their phones. Pins should be vertical (a 2:3 aspect ratio is ideal) with clear, bold text that’s easy to read on a small screen.
• Evergreen Value: Create content that stays relevant. A pin about “fall sweater styles” can be re-shared every autumn, bringing traffic back year after year.

Mastering Pinterest Keyword Strategy

Your content must be discoverable. This is where keyword strategy becomes non-negotiable. Pinterest functions more like a visual search engine than a traditional social media feed. People type specific queries into the search bar for how to run pinterest outreach strategy. 

Your job is to use the words they are using. Tools like Pinterest Trends can show you what terms are popular. The platform’s annual Predicts report has been about 80% accurate, giving you a sneak peek into future interests.

• Pin Title: A short, keyword-rich title.
• Pin Description: A fuller description using primary and secondary keywords.
• Board Titles: Name your boards with searchable terms, like “Kitchen Renovation Ideas” instead of “My Projects.”
• Board Descriptions: Don’t leave these blank. Briefly describe what kind of Pins someone will find on that board.

Building Community Through Collaboration

Pinterest is a community, not a bulletin board. Outreach means connecting with that community. One of the best ways to do this is by joining Group Boards or using communities like Tailwind Tribes. 

These are shared boards where multiple people contribute content around a central theme. When you share your Pin to a tribe or group, it gets exposed to all the other members’ audiences. This can triple the number of people who see your content initially in how to run pinterest outreach strategy.

Engagement is a two-way street. Make time to re-pin great content from other users in your niche. Leave thoughtful comments on Pins that inspire you.

Engagement is a two-way street. Make time to re-pin great content from other users in your niche. Leave thoughtful comments on Pins that inspire you, drawing from proven cross-platform outreach templates to keep your interactions consistent and meaningful.

 This activity signals to the platform that you are an active participant. It can also help you build relationships with other creators. 

This isn’t about a quick fix. It’s about slowly building a reputation as a valuable source of information. The algorithm tends to favor accounts that are actively engaging, not just broadcasting. Spend 15 minutes a day engaging with others, and you’ll see a difference in your account’s reach.

Partnering with Influencers and Creators

Collaborating with influencers can accelerate your growth. You don’t always need a celebrity. Micro or nano-influencers in your specific niche often have highly engaged, trusting followers. A partnership could involve them creating a few Pins featuring your product. This introduces your brand to an audience that already values the creator’s opinion. 

Studies show collaborations can lift brand awareness by 38% (1). Nearly half of Pinterest users discover new brands through content creators.

Affiliate marketing can be a natural fit here. If you have an affiliate program, providing creators with a unique link or LTK tag makes it easy for them to share and earn a commission for how to run pinterest outreach strategy. 

Amplifying Reach with Promoted Pins

Once you have organic momentum, you can amplify it with paid promotion. Promoted Pins are native ads that look like regular Pins but reach a larger or more targeted audience.

A smart strategy is to promote your best-performing organic Pins. The algorithm has already shown they resonate with your audience, so they are a safer bet for ad spend.

You can also use promoted Pins for retargeting. Show Pins to people who have recently visited your website but didn’t make a purchase. This keeps your brand top-of-mind and can bring them back to complete a transaction. 

Planning your content calendar around holidays is also effective. For major holidays like Halloween and Christmas, the planning starts early. Many users begin searching for ideas in August and September. 

Posting your seasonal content early puts you ahead of the curve. A promoted Pin for a Christmas recipe in October might seem early, but it matches user behavior on the platform.

Analyzing Performance and Adjusting Strategy

Source: Heather Farris

You can’t improve what you don’t measure. Pinterest Analytics provides crucial data on what’s working. Pay attention to your top-performing Pins. What do they have in common? Is it the image style, the topic, or the keywords used? 

Look at your audience demographics to ensure your content aligns with who is actually following you. If you notice a high save rate but low clicks, maybe your image is great but your description or link needs work.

Analytics help you double down on success. If how-to video Pins are getting saved three times more than static image Pins, you know to create more video content, similar to the data-driven approach used in outreach success tracking for other platforms.

 If Pins about “small balcony gardens” are outperforming Pins about “backyard landscaping,” you can adjust your content focus. 

This data-driven approach prevents you from wasting time on strategies that don’t resonate. Review your analytics weekly to spot trends and monthly to assess overall growth (2). This ongoing refinement is what turns a basic presence into a powerful marketing channel.

FAQs

What is Pinterest outreach?

Pinterest outreach is how you share helpful posts, connect with people, and grow your brand on Pinterest. Instead of just posting ads, you focus on giving users ideas they can use. 

This helps people find you when they search for something they want. When you share tips, clear images, and useful guides, people begin to trust your content. Over time, this trust can turn into more clicks, followers, and sales for your business.

Why do I need a Pinterest business account?

A Pinterest business account gives you special tools that help you grow faster. You can see how many people view your Pins, what topics they search for, and which posts get the most clicks. 

You also get rich pins, which pull details from your website so users learn more right away. These features help you understand what your audience likes. With this information, you can plan better content and improve your outreach over time.

How often should I post on Pinterest?

Posting often helps Pinterest share your content with more people. Pinning between 15 and 30 times a day works well. You don’t need to create new designs every time,mix your own posts with helpful pins from others. 

Spreading your posts throughout the day keeps your profile active. To save time, use a scheduling tool so you can plan your posts for the week or month. This makes staying consistent much easier and more effective.

What makes a good Pinterest Pin?

A good Pin is bright, clear, and easy to understand. Most people use Pinterest on their phones, so your pin must look great on a small screen. Use short text on the image to explain the idea quickly. You can use photos, graphics, or short videos. 

Your goal is to make someone stop scrolling and pay attention. A strong Pin answers a question or solves a problem fast, making people want to click to learn more.

Why are keywords important on Pinterest?

Keywords help Pinterest understand what your Pin is about. When someone searches for “easy dinner ideas,” Pinterest uses keywords to match their search with your content. Adding the right words to your title, description, and boards helps more people find your Pins. 

Tools like Pinterest Trends show which words are popular. When you use the same words your audience types into the search bar, your content becomes easier to discover and more likely to get clicked.

What are Group Boards and why should I join them?

Group Boards are shared boards where many creators post on the same topic. When you join one, your Pins can reach the followers of everyone in that group. This helps more people see your content, especially when you’re new. 

It also helps you meet creators with similar interests. Sharing helpful posts, commenting, and repinning others builds trust. This teamwork can grow your Pinterest outreach faster and make your content more visible across the platform.

How do influencers help my Pinterest outreach?

Influencers have followers who trust their opinions. When they share your product or content, their audience is more likely to check it out. You don’t need a big celebrity,smaller influencers with focused communities often give better results. 

They can make Pins, videos, or guides featuring your brand. This introduces your content to new people and builds trust quickly. Working together helps both you and the influencer reach more viewers and grow your online presence.

Should I use Pinterest ads?

Pinterest ads, called Promoted Pins, help your posts reach more people. They look like regular pins, but Pinterest shows them to a bigger audience. 

You can promote pins that already perform well because they are more likely to get results. You can also run ads for people who visited your website but didn’t buy anything. This reminds them to come back. Ads can speed up your growth when paired with strong, helpful, and consistent organic content.

How do I know if my Pinterest outreach is working?

Pinterest Analytics shows you which Pins get views, saves, and clicks. It also tells you what your audience likes and who they are. If certain Pins get saved a lot, create more content like them. If you get many views but few clicks, your image or title may need improvement. Checking your analytics each week helps you make smarter choices. 

Using this data helps you grow faster and avoid spending time on ideas that don’t work.

How long does it take to see results on Pinterest?

Pinterest works slowly at first, like planting seeds. New Pins can take weeks or even months to grow. The more consistent you are, the sooner you’ll see results. 

When you post often, use good keywords, and join community groups, your content keeps working for you over time. Some Pins continue bringing traffic for years. With steady effort, you’ll see more views, more clicks, and stronger outreach that leads to real, lasting growth.

Wrapping up: How To Run Pinterest Outreach Strategy Blueprint

A successful Pinterest outreach strategy is a marathon, not a sprint. It relies on the compound effect of small, consistent actions. Pinning valuable content daily, optimizing for search, and genuinely engaging with the community builds a asset that drives traffic for months and even years. 

The platform’s unique combination of high user intent and relatively low brand competition creates a significant opportunity. The steps outlined here provide a clear path to tapping into it. For a tool that can help streamline your scheduling and analytics, you can explore what BrandJet offers.

References

1. https://www.researchgate.net/publication/394012085_Impact_of_Brand_Awareness_on_Small_and_Medium_Enterprises_in_Kenya
2. https://www.sciencedirect.com/science/article/pii/S0040162517315536

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• https://brandjet.ai/pinterest-campaigns/
• https://brandjet.ai/blog/x-platform-outreach-templates/
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