Pinterest Analytics for Outreach Campaigns That Win

Pinterest analytics help your outreach campaigns work better because they show what truly drives clicks, saves, and website visits. Instead of guessing, you can see which Pins attract the right people and which content your audience cares about the most.

This data makes it easier to focus on strategies that bring real results. You spend less time on ideas that fail and more time on content that converts. With clear numbers, every part of your campaign becomes intentional and effective.

Keep reading to learn how to use Pinterest analytics to build outreach campaigns that perform.

Key Takeaways

• Focus on outbound clicks and engagement rate to measure campaign success.
• Use audience insights to target your outreach to the right people.
• Connect Pinterest to Google Analytics to track website conversions.

Understanding the Challenges of Pinterest Outreach Measurement

It can be frustrating to run a Pinterest outreach campaign and not know if it worked. You see Pins getting saves, but are they bringing new visitors to your site. This is a common problem. The difficulty is in linking website activity back to your Pinterest efforts. Without clear data, you cannot tell if your ad spend is effective.

To avoid wasted ad spend, you need numbers that reflect real actions. Pinterest analytics solve this issue by showing what happens after a user views or interacts with a Pin. As a result, you move past vanity metrics and focus on conversions that matter.

Because these gaps make outreach harder to measure, many of the same issues also appear in larger Pinterest campaigns where tracking clicks and conversions becomes even more important.

Common Measurement Issues:

• Difficulty attributing website traffic to specific Pins
• Budget loss from unclear performance data
• High impressions but low engagement

Identifying Key Performance Indicators (KPIs) for Pinterest Outreach

Not all numbers are created equal. You must know which metrics to watch for outreach. These are your Key Performance Indicators. They tell you if your campaign is meeting its business goals. The right KPIs depend on what you want to achieve.

For driving traffic, outbound clicks are essential. This is the total number of clicks that go to your claimed website. It is a direct line to measuring interest. The outbound click rate shows the percentage of people who click after seeing your Pin. A high rate means your call-to-action is effective.

Engagement metrics are also vital. Saves indicate that someone found your Pin valuable enough to keep. This is a strong signal for organic content amplification. The engagement rate combines all interactions. It is a good overall health check for your pins and boards.

Impressions tell you your reach. A high number means your Pin is being seen. But you must pair this with other metrics. A million impressions mean little if no one clicks. For video pins, pay attention to video views. This shows if your moving content captures attention.

These metrics also guide when to post Pins for outreach so your content appears when your audience is most active and ready to engage.

Most Important KPIs Table

KPI	What It Measures	Why It Matters
Outbound Clicks	Traffic to your website	Shows real interest and intent
Engagement Rate	Interactions on a Pin	Reflects content quality and relevance
Saves	Users saving your Pin	Signals value and boosts organic reach

Key KPI Highlights

• Outbound clicks tell you who wants to learn more.
• Engagement rate shows whether your content connects.
• Saves indicate long-term value and potential virality.
• Video views reveal your ability to capture attention

Accessing and Interpreting Pinterest Analytics

On Pinterest, the numbers tell a quiet story about what people like. To see that story, you first need a Pinterest business account. It is free, and setup is quick. After you switch, you can open your analytics from your profile by clicking the Analytics tab in the top left corner.

On the main dashboard, you get a simple overview. You can see your:

• Top Pins
• Views and engagement
• Data for the last 30 days or a custom date range
• Audience reach, as of January 2025, Pinterest ads reached around 340 million users worldwide, showing how big the potential reach is.[1]

This view helps you spot what is working and how your campaigns change over time. Then, you can adjust your content based on real results, not guesses.

The Audience Insights section goes a bit deeper. Here, you can see:

• Interests
• Locations
• Gender

You also see your engaged audience, which means the people who click, save, or interact with your Pins. When you compare your total audience with your engaged audience, you may notice different interests. So you can learn who truly connects with your brand and what topics they care about most.

Pinterest also has a Videos section. In this area, you can check both video ads and organic video Pins. You see how many times your videos are viewed and how they perform over time. Because the graphs and charts are clear and simple, you do not need to be a data expert to decide if video Pins should stay in your strategy.

Utilizing Third-Party Tools for Advanced Pinterest Tracking

Sometimes the built-in numbers are not enough, especially when you manage more than one social account. In those cases, third-party tools can be useful because they:

• Combine data from different platforms
• Show Pinterest next to Instagram, Facebook, and others
• Help you see which platform sends the best traffic

This way, you can compare how each platform performs side by side. Then you can see which one sends the best traffic and which one needs more work. Many tools also offer:

• Ads reporting with extra detail
• Custom reports
• CSV exports so you can study data your own way

In fact, in 2025 Pinterest drives an estimated 1.3 billion visits per month to its site, making real-time analytics especially valuable to track which pins and campaigns are driving traffic.[2]

With these, you can track your return on ad spend more closely and see which promoted Pins bring real leads or sales. Some tools update in real time, so if a Pin suddenly performs well, you can:

• Raise the ad budget
• Create similar Pins
• Adjust your campaign right away

Because each tool is different, you should pick one that matches your needs, your habits, and your budget, without adding more features than you will use.

Applying Analytics Insights to Refine Pinterest Outreach Strategies

The numbers only matter if you use them. So each time you check analytics, look for at least one small action you can take. You can start by focusing on:

• Audience interests
• Top-performing Pins
• Clicks and saves

If your engaged audience loves DIY or how-to content, then create more Pins on those topics. Also, use clear and helpful titles that match what they seem to like. This way, you are working with their actual behavior, not just your hunch.

Next, study what your best Pins share in common. You can ask:

• Do they use a certain image style or color?
• Do they have short, strong text overlays?
• Do they point to similar landing pages?

Then, use these patterns as a simple guide for new Pins. You do not copy them exactly, but you keep the parts that seem to work. After that, testing becomes very useful. For example, you can:

• Trying different ad formats
• Running A/B tests with:
  • Same Pin, different image
  • Same image, different title

When you compare the click and save rates, you let the data show which one your audience prefers.

Your organic Pins also play an important role. If an organic Pin gets strong engagement, it is a good sign it might work as a promoted Pin. Since you already know people respond to it, a small ad budget can give it much more reach. So you end up spending money on proven content instead of taking random chances.

As you refine your outreach, comparing your results with Pinterest competitor tracking helps you see where you stand and what content styles your audience prefers.

Optimizing B2B Pinterest Strategies with Data-Driven Decisions

B2B brands can also do well on Pinterest, especially when the goal is lead generation, email sign-ups, or content downloads. To connect your Pins to these goals, you can link your Pinterest account to Google Analytics. Then you can see what people do after clicking a Pin, such as:

• See what visitors do after clicking a Pin
• Track form sign-ups
• Track demo requests
• Track downloads of guides or reports

This links your Pins to real business results. For B2B, focus on making Pins that teach and help. You can:

• Turn blog posts into visual how-to Pins
• Share checklists, guides, or frameworks
• Use simple charts or graphics when needed

Then, watch which topics get the most outbound clicks and engagement. When you find a Pin or topic that drives results, you can:

• Create more Pins on that topic
• Turn strong organic Pins into promoted Pins
• Reuse winning formats in both organic and paid campaigns

By repeating what works and dropping what does not, your Pinterest profile slowly becomes a steady, data-backed outreach channel for your B2B goals.

FAQ

How can we use Pinterest analytics tools to track what matters in outreach campaigns?

When you access pinterest analytics, you can see key metrics in real time. We review pin clicks, click rate, video views, and the total number of clicks to learn which content type performs best.

When you look at the top left corner of the dashboard, you also see ads reporting that helps you understand campaign performance and the number of times your pins appear to your total audience.

How do we read engagement metrics to shape a marketing strategy that fits our business goals?

We read engagement metrics from social media analytics to see the number of times people take action. Since we track outbound clicks and outbound click rate, we can find gaps between organic and paid results.

We also check engagement rate, conversion rate, and pin click rate. Then we adjust the plan based on performance so you can reach an engaged audience with strong organic content.

What helps us compare organic pins and promoted pins during ad campaigns?

We compare promoted pins, pins promoted, profile pins, and saved pins to see how they perform. Because we monitor the total number of times each image or video appears and the number of clicks, we understand user interest.

We also follow top pins in real time to learn what works. This helps us guide your business account and your claimed accounts across all pins and boards.

How do we measure return on ad spend when using many ad formats or a single ad format?

We measure ad spend and return on ad spend by checking what each ad format delivers. As we review video ads, video pins, and other ad formats, we count the number of times your pins reach new users.

We evaluate the total number and total audience plus paid and earned actions. Then we link revenue generated, conversion insights, and google analytics from your claimed website to your results.

How can we improve outreach by understanding content type and the number of times people act on it?

We study social media signals and ads reporting in the top left area to see how each content type drives action. Because we monitor outbound clicks and organic pins, we track the number of times people respond.

We also review ad formats, image or video choices, and organic and paid data. This helps you understand what supports strong campaign performance and improves your outreach over time.

Making Your Pinterest Data Work for Your Outreach

Pinterest analytics give you the clarity you need to improve every part of your outreach strategy. When you focus on the metrics that matter, you create campaigns that attract the right people and lead to real actions. With steady tracking and small adjustments, your Pins can drive more clicks, saves, and conversions.

Start strengthening your strategy today and see how BrandJet can help you integrate these insights into a broader strategy.

References

1. https://datareportal.com/essential-pinterest-stats/
2. https://imtoolshq.com/key-pinterest-metrics-for-marketers-to-understand-in-2025/

Related Articles

• https://brandjet.ai/pinterest-campaigns/
• https://brandjet.ai/when-to-post-pins-for-outreach/
• https://brandjet.ai/blog/pinterest-competitor-tracking/