Brand24 is the easier choice to evaluate if you are buying a social listening tool today. Its prices, keyword allowances, mention quotas, and update schedules are public. Mention may still be the better decision for an existing customer whose renewal terms and established monitoring workflows meet their needs. But that is a renewal decision, not a new purchase: Mention stopped selling standalone plans to new customers on July 1, 2026.
If you are new to the Mention product family, the relevant offer is Agorapulse Listening, sold through its sales team as an eligible add-on or standalone package. Its price and volume allowance require a quote.
| Your situation | Start with | Main reason to check further |
|---|---|---|
| Buying listening software for the first time | Brand24 | Published plan limits and self-service pricing |
| Renewing an existing Mention subscription | Your current Mention plan | Contracted price, working alerts, exports, and switching effort |
| Using Agorapulse or seeking its integrated workflows | Agorapulse Listening | Sales-quoted listening within a broader social media platform |
Neither product has a verified universal edge in sentiment accuracy, alert speed, or source coverage. Those require matching live tests.
Table of Contents
Can You Still Buy Mention?
Not as a new standalone subscription. Mention’s official plan guidance says standalone sales ended on July 1, 2026. Existing customers can retain access to legacy Solo, Pro, Pro Plus, Company, or Company Lite plans, subject to their applicable terms. You cannot assume an old online Solo or Pro price is available to a new buyer.
If you already subscribe, inspect the invoice and account settings for renewal date, price, alerts, quota, and exports. Company Lite entitlements depend on the contract.
If you are new, request an Agorapulse Listening quote for an eligible Advanced or Tailored plan add-on or standalone package. Do not assume legacy Mention features carry over.
One more important change: Mention retired its Publish and Respond features on January 30, 2026. Listening, alerts, feeds, and analytics continue for existing users, but publishing and community engagement now belong in a separate social media management workflow, such as Agorapulse.
Brand24 vs Mention Pricing: Compare the Same Contract Period
Brand24 currently publishes the following US dollar subscriptions:
| Brand24 plan | Month-to-month rate | Monthly rate billed annually | Keywords | Mentions per month | Users |
|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | 1 |
| Team | $349 | $299 | 7 | 10,000 | Unlimited |
| Pro | $499 | $399 | 12 | 40,000 | Unlimited |
| Business | $699 | $599 | 25 | 100,000 | Unlimited |
| Enterprise | Custom | From $1,499 | Custom | Custom | Unlimited |
The Enterprise figure is a starting monthly rate billed annually, not a standard month-to-month price. Add-ons may increase the bill.
Individual updates every 12 hours, Team every hour, and Brand24 describes Pro and higher tiers as offering real-time updates. Those are published update categories, not a measured guarantee that a specific alert will reach your inbox within a particular number of minutes.
There is no equivalent valid new-customer Mention price table. Legacy subscription rates depend on the customer’s agreement, while new Agorapulse Listening buyers receive a sales quote based on their package and quota.
To compare annual costs fairly, put each offer on the same basis:
12-month subscription commitment + required add-ons + contracted usage charges = comparable annual cost.
For example, Brand24 Team at $299 per month billed annually totals $3,588 for twelve months before extras. Compare that calculated figure with the actual Mention renewal invoice or Agorapulse proposal, including required extras and contract terms.
Keywords, Alerts, and Searches Are Not the Same Allowance
A keyword is not an alert. The products use different limits.
Brand24 sells tracked keyword allowances and a monthly volume of collected mentions. Its Individual tier permits three keywords and 2,000 mentions per month. Team permits seven keywords and 10,000 mentions.
Legacy Mention sells a number of alerts plus a quota that resets every 30 days:
| Legacy Mention plan | Included alerts | Mentions per 30 days | Included users |
|---|---|---|---|
| Solo | 2 Basic | 5,000 | 1 |
| Pro | 5 Basic | 10,000 | 10 |
| Pro Plus | 7 Basic or Standard | 20,000 | Unlimited |
| Company | 5, with advanced options | 50,000 | Unlimited |
| Company Lite | Contract-specific | Contract-specific | Contract-specific |
These are existing-customer entitlements, not plans available for fresh signup. An alert can contain multiple search phrases, subject to its alert type and rules, so five alerts are not the same as five keywords.
Agorapulse Advanced Listening describes unlimited paid searches, up to 60 parameters per search, with commercial pricing tied to a mention-volume quota. Unlimited searches do not mean unlimited results.
Example: Six Terms for One Brand
Suppose a fictional company, Cedarline, wants to monitor its brand name, an alternate spelling, two product names, and two competitors. This example is hypothetical.
As six separate keywords, the specification exceeds Brand24 Individual’s three slots but fits Team’s seven, subject to volume. Mention may group phrases within alerts; Agorapulse can group parameters within searches. Check configuration rules.
Compare the exact query configuration and expected quota consumption, not just the first number in a plan table.
Which Sources and Types of Mentions Can Each Tool Find?
Brand24 lists X, Facebook, Instagram, LinkedIn, Reddit, YouTube, TikTok, news, blogs, forums, reviews, and podcasts. It also documents sentiment, competitor analysis, and an AI Visibility module available as an add-on.
Legacy Mention supports combinations of web, news, blogs, forums, Reddit, videos, and social platforms. Access varies by plan and alert type: Solo excludes Facebook public-page monitoring, while other plans can monitor specified pages.
Agorapulse Listening has similarly important distinctions:
| Source or search need | What to verify |
|---|---|
| Reddit posts and comments | Agorapulse documents keyword listening for both; check the same post and comment types in every shortlisted product. |
| LinkedIn conversations | Agorapulse documents direct mentions of connected profiles in posts, not general LinkedIn keyword search. |
| Keyword, hashtag, and direct-mention methods have different availability and restrictions. | |
| YouTube | A video page, description, comment, and spoken mention are different types of content. Confirm which fields are captured. |
| News and forums | Check specific publications, article bodies, comments, language filters, and update frequency. |
Agorapulse’s high-level description includes TikTok, but its detailed Advanced Listening search builder does not show TikTok as a selectable keyword source. Ask for confirmation of the exact workflow if TikTok is essential.
A listed source does not guarantee complete coverage. Check known public items with identical terms, review what appears, and record context and export access. One missed item does not prove universal failure.
For specific workflows, see tracking Reddit brand mentions and our Google Alerts alternatives for Reddit, YouTube, and news.
How Far Back Can You Search, and How Long Is Data Kept?
Brand24: A new project ordinarily begins with a sample of roughly the previous 30 days. Completeness varies by source. Older history may be possible under special arrangements, but it is not a standard promise attached to every plan.
Legacy Mention: Historical retrieval is an additional Company capability rather than a default Solo, Pro, or Pro Plus feature. It can reach up to two years in eligible cases. Mention also documents historical retrieval for certain Instagram keyword mentions, not monitored Instagram pages. Confirm availability and cost for your existing account.
Agorapulse Listening: Its search builder offers historical windows of two months, six months, one year, or two years, with a documented exception for two-year Instagram retrieval. These settings are not a guarantee that every requested older post is available.
Lookback is not retention. Agorapulse’s listening guide describes 60-day item storage, while its broader subscription guidance gives longer plan-dependent retention periods. Confirm the precise access and export terms.
For a hypothetical nine-month PR retrospective, a normal new Brand24 project does not promise that history. Mention requires an eligible historical add-on; Agorapulse requires source-specific lookback and retention confirmation.
Compare Brand24 Reports With Your Mention Export Entitlements
Brand24 provides monitoring dashboards, sentiment views, comparisons, and report options. Its PDF report builder is available on Pro, Business, and Enterprise. Excel reports exist, but exports of information from X, Facebook, and Instagram are limited. Unlimited users from Team upward does not mean every user has identical permissions.
Legacy Mention Solo lacks full dashboards, reports, and feed exports. Pro includes dashboards, several report types, and collaboration for up to ten users, but not feed or report data exports. Pro Plus expands users and alert types yet still excludes those data exports and scheduled reports. Company adds more advanced reporting, scheduled delivery, exports, and team management.
Agorapulse Listening documents search dashboards, competitor share-of-voice views, role-based access, and reporting. However, its product documentation describes export formats differently across its pages. Confirm whether your specific listening workflow provides PDF, CSV, or another format, and whether it covers individual records or only aggregated reporting.
For agencies, test the actual task: analyst tagging, manager review, evidence export, and a repeatable client report without excessive permissions.
Choose Brand24 If You Need a New Self-Service Listening Subscription
Choose Brand24 for a published, self-service subscription. Team adds multi-user access and seven keyword slots; Pro adds larger limits and the PDF builder.
Test the source types you need before relying on a “real-time” label.
Keep Mention If Your Existing Renewal Still Works
Switching requires rebuilding alerts, verifying sources, handling permitted exports, and retraining your team. Renew if the existing contract still meets your needs.
Check your invoice, Pro or Pro Plus export restrictions, Company history add-ons, and workflows affected by the publishing retirement.
Consider Agorapulse Listening If You Want a Sales-Scoped Package
Seek an Agorapulse Listening quote for tailored volume, competitive reporting, or an existing Agorapulse operation.
Request itemized quota, required subscription, sources, access, history, exports, and renewal terms. Compare the appropriate Brand24 tier, not a discontinued Mention plan.
BrandJet Is a Separate Alternative for Monitoring Linked to Outreach
Our product, BrandJet, is not one of the two products in this comparison. It is a different option for teams that want public conversation monitoring to inform prospect research, relationship building, or outbound follow-up. Its social listening offering describes monitoring across Reddit, YouTube, X, news, and blogs, alongside alerting and prioritization.
For example, a team could find a relevant public question, check the discussion’s context, research who needs help, and decide whether outreach is appropriate. A relevant mention is a reason to investigate, not automatic permission to pitch.
For media archives, advanced PR reports, or particular exports, assess the specialist platforms first.
Confirm Sources, Quotas, and Export Rights Before You Buy
Ask the vendor or account manager to confirm, preferably in the contract or an actual demonstration:
- The exact sources and types of posts, comments, and mentions supported.
- The number of keywords, alerts, search parameters, and included mentions under your proposed configuration.
- The full twelve-month cost, billing commitment, paid extras, and renewal terms.
- The length of historical lookback, retained access to results, and export rights.
- Who can view, edit, assign, schedule, and download work in the team.
- Whether the product captures a short set of known, representative public items from your priority channels.
For a new self-service purchase, start with Brand24. For an active Mention contract, compare your renewal before migrating. For a new purchase in the Mention ecosystem, evaluate a quoted Agorapulse Listening package. Choose according to required coverage and workflows, not an unsupported universal winner.
FAQ
Can You Still Buy Mention as a New Customer?
Not as a new standalone Mention subscription. Standalone sales ended July 1, 2026, while existing customers can retain legacy plans. A new buyer interested in this product family should request Agorapulse Listening through sales, either as an eligible add-on or a standalone package. Old Solo and Pro listings are not current purchase offers.
Should I Renew Mention or Switch to Brand24?
Keep Mention on your shortlist if existing alerts, collaboration, quotas, and the renewal invoice still meet your needs. Switch only after confirming that a suitable Brand24 tier can reproduce your priority source coverage, historical requirements, and reporting workflow. Factor in alert rebuilding, data access, and team migration rather than comparing prices alone.
Is Brand24 Cheaper Than Mention?
There is no universal answer. Brand24 publishes subscription rates, including $199 per month for Individual when billed annually. Existing Mention customers have their own contractual renewal charges, and new Agorapulse Listening packages are sales-quoted. Compare the same twelve-month period, included users, mention volume, exports, and necessary add-ons before calling either option cheaper.
Does Brand24 or Mention Cover More Social Media Platforms?
Both document social and web monitoring, but source lists do not establish complete coverage. Legacy Mention source access varies by plan and alert type. Agorapulse has different rules for keyword search, hashtags, and direct mentions. Test the precise public post, Reddit comment, YouTube field, or LinkedIn mention that matters to your team before choosing.
How Much Historical Data Can Brand24 and Mention Retrieve?
A typical new Brand24 project starts with an approximately 30-day sample, with completeness varying by source. Eligible existing Mention Company customers can add historical retrieval for up to two years. Agorapulse Listening advertises selectable lookback windows up to two years with platform exceptions. Stored-data retention and export access are separate questions in every case.
Can You Export Mentions From Brand24 and Mention?
Export access depends on the plan and source. Brand24 offers Excel reporting with restrictions affecting X, Facebook, and Instagram, and PDF reporting on Pro and higher. Legacy Mention Pro and Pro Plus do not include feed and report data exports, while Company does. Ask Agorapulse to demonstrate the export format and record-level availability in your proposed workflow.
Can You Still Publish or Reply to Social Media Posts in Mention?
No. Mention retired its Publish and Respond features on January 30, 2026. Existing customers can still use the listening, feeds, and analytics included in their plans, but should use another supported tool for publishing and conversation management. Agorapulse is the vendor’s recommended destination for those social media management functions.
When Is BrandJet a Better Alternative to Brand24 or Mention?
Consider BrandJet when the goal is to notice relevant public conversations and connect that information with research and thoughtful outreach, rather than build a specialist media-intelligence archive. Its public feature descriptions cover several social and web sources. Verify your priority sources and workflow before buying, and do not assume parity in historical data or reporting.
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