Sequence Assistant turns a one-sentence brief into a complete multi-step sequence — subject lines, bodies, delays, and channel mix included. It is the fastest way to launch a campaign from scratch, and it stays available inside the sequence editor for any iteration you want later.
Where to find it
When you create a new campaign, the first step is the Sequence Assistant brief.
Inside an existing campaign, click Sequence Assistant in the top right to revise any step or generate alternatives.
The brief
Sequence Assistant works best with a short, specific brief. Include:
Audience: who you are reaching (role, industry, region).
Offer: what you want them to do (book a demo, reply, sign up).
Hook: what makes you relevant to them right now (a trigger event, a shared connection, a relevant signal).
Constraints: tone, length, channels, anything off-limits.
Example brief: Reaching out to Series A SaaS CMOs in North America to book a 20-minute demo. Trigger: they recently posted about hiring SDRs. Tone: peer to peer, not pitchy. 4 emails over 2 weeks, no LinkedIn.
What it generates
3 to 7 sequence steps depending on the brief.
Each step has a subject line, body, delay, and optional channel switch.
Personalization variables pre-wired with fallbacks.
An optional break-up step at the end.
Iterating
Each step has its own controls:
Regenerate just this step.
Show alternatives — 3 variations to pick from.
Shorten, Lengthen, Make more direct, Soften — one-click tone adjustments.
Switch channel — turn an email step into a LinkedIn DM (rewrites for the channel).
For the full sequence, you can Regenerate with a tweak to the brief, or Critique to get suggestions for improvements before you launch.
Brand voice
Sequence Assistant pulls your brand voice from Settings → Brand → Brand voice. If voice is empty, it uses a neutral professional tone. You can override the voice per sequence from the brief.
Multichannel sequences
Sequence Assistant can mix channels in a single sequence — for example, LinkedIn connect request on Day 0, email on Day 2, LinkedIn DM on Day 5 (only if connection accepted), email follow-up on Day 8. Conditional branches are built in.
Best practices
Brief in plain English. The more specific the audience and hook, the better the output.
Always read every step before launching. AI drafts are a starting point.
Test against a single lead first using the campaign Test send button.
Save winning sequences as Templates so you do not regenerate every time.
Costs
Generating a sequence costs a handful of AI credits. Iteration on individual steps costs 1 to 2 credits per regenerate. BYOK users avoid plan credits — see the BYOK article.