Competitor tracking watches your direct competitors across the same sources Mentions covers, with side-by-side comparisons of share of voice, sentiment, and product launches.
Set up competitor tracking
Open Competitors from the sidebar.
Click + Add competitor.
Enter the competitor name, primary domain, and any product names.
Pick which categories to track (social posts, news, reviews, hiring signals, pricing changes).
Save. Initial historical backfill takes a few minutes; ongoing tracking is real-time.
What you see in a competitor profile
Share of voice over time vs. your brand and other tracked competitors.
Sentiment trend (positive, neutral, negative) per source category.
Product launch and pricing changes detected from their website and changelog.
New hires by role, scraped from public job postings.
Top mentions ranked by reach.
Use the data in your campaigns
Pull the top customer complaints about a competitor and lead your outreach with that angle.
Trigger an Artemis prompt or workflow when a competitor announces a product the same week your sequence runs.
Export the data into a snapshot doc for board updates.
How many competitors can I track?
Starter: 3 competitors.
Pro: 10 competitors.
Growth and Agency: 25+ competitors, with pooled allowance across workspaces.
Limitations
We monitor public data only. Anything behind a paywall or login is not visible.
Non-English sources are auto-translated for sentiment but original-language searches do not always catch every variant.
Brand-new competitors take 24 to 48 hours to build a meaningful baseline.