The mentions counter tracks how many mention items are ingested into your workspace each month. Knowing how it works helps you choose the right plan and avoid surprises.
How the counter works
The counter measures ingest, not storage. Every new mention pulled from a source counts once.
The counter resets on your billing date, not on the calendar 1st of the month.
Unused quota does not roll over.
Mentions you delete in the UI do not free quota — the counter does not decrement.
What does and does not consume quota
Consumes quota: a new public post, news article, podcast transcript, or review that matches one of your keywords.
Free: keywords themselves (any number, within plan limits), filters, alerts, exports, deleting mentions.
Free: re-classifying or tagging existing mentions.
Plan quotas
Starter: included monthly mentions for a small set of keywords.
Pro: significantly higher monthly mentions plus more keywords.
Growth and Agency: very high quotas plus pooled allowance across workspaces.
Check the picker in Settings → Billing → Plan for the exact numbers tied to your tier today; they change over time as we expand sources.
What happens when you hit the quota
Ingestion pauses for the rest of the billing cycle.
Historical mentions remain fully searchable and exportable.
Alerts continue to fire on mentions already ingested before the pause.
You can buy a top-up pack or upgrade to resume immediately.
Why my counter is higher than I expected
A trending news cycle can spike mentions for a few hours.
Very broad keywords (single common words) ingest a lot. Tighten them or add exclusions.
A noisy source (a specific subreddit) can dominate. Add a source exclusion.
Tips to stay under budget
Use exact phrase quotes to reduce false matches.
Exclude noisy domains and subreddits.
Disable sources you do not care about per keyword.
Monitor the daily ingest rate from Mentions → Usage and adjust mid-month if you are on track to overspend.