Once your brand is created, the next thing to do is connect the accounts you want to send from. This is what links BrandJet AI to the inboxes and the social profiles that will actually do the outreach. Without at least one connected account, you cannot run a campaign or receive replies in Unibox.
This article is the map. It covers the channels we support, where to find Accounts inside the app, and what to do if a connection breaks. For the step by step setup of each channel, follow the links to the dedicated walkthroughs.
Channels we support
BrandJet AI supports six channels for outbound campaigns. You can mix any of them inside a single campaign.
Email. Connect Gmail or Google Workspace by OAuth, Outlook or Microsoft 365 by OAuth, or any provider that exposes SMTP and IMAP. SMTP covers Mailforge, Inboxing, ScaledMail, Winnr, Postal, and most cold email infrastructure providers. Email is the only channel that uses warmup.
LinkedIn. Connect a personal or Sales Navigator account. Used for connection requests, messages, InMail, profile visits, and voice notes inside campaigns.
X. Connect a personal or business X account. Used for direct messages and reply automation.
Instagram. Connect a personal or business Instagram account. Used for direct messages.
WhatsApp. Connect a personal WhatsApp number through QR pairing. Used for messages.
Telegram. Connect a Telegram account through phone verification. Used for messages.
Reddit and YouTube also show up under integrations, but those are for AI Agents and mention monitoring, not for outbound campaigns. You will see them inside the Brand Monitoring and AI Agents flows, not here.
Where to find Accounts
From the sidebar, click Accounts. This is the central place where every connected account lives, no matter the channel. Each account card shows the channel, the profile name or email, the connection status, and the last sync time. Click any card to see deeper details, including the connection logs and the rate limit window.
If you are setting up a fresh brand, the onboarding wizard already opens this same screen during the Connect channels step. You do not need to visit Accounts separately during onboarding. After onboarding, this is where you go to add more accounts or fix broken ones.
How a connection works
When you click Add new account for a channel, BrandJet AI opens that channel specific connection flow. Most of them use OAuth, which means you sign in to the provider in a popup and approve the permissions. Email by SMTP is the exception, because you paste the credentials directly. Each flow is covered in detail in the per channel articles.
Once the connection is approved, the account moves through a few statuses:
Pending. We are finishing the handshake with the provider. This usually clears within a minute.
Active. Ready to be used in campaigns. Email accounts also show their warmup status here.
Error. Something is wrong. The card tells you what failed. The most common cause is that the provider revoked the session, which happens when you change a password, when the provider issues a temporary ban for rapid activity, or when MFA flips on. Reconnecting from the card fixes most of these.
Rate limited. The channel has its own daily and hourly limits, and BrandJet AI respects them. If you hit a limit, the account pauses until the window resets. You do not need to do anything.
What to do if a connection breaks
Click the account card and look at the error message. Most reconnection flows are the same. Click Reconnect on the card, sign in again, and approve. For LinkedIn and Instagram, you may also need to log in to the channel itself from a browser first and clear any security checks the provider is showing. For email accounts that broke because of DNS or password changes, see Set up a sending domain and email warmup before reconnecting.
If you cannot reconnect after two attempts, open a support ticket from inside the app and include the account email and the error message you see on the card.
What to do next
If you only need email, move to Connect your email. If you plan to use LinkedIn, X, Instagram, WhatsApp, or Telegram, move to Connect your social channels. After at least one account is connected, you can build a campaign in Create a multichannel campaign.